OUR STORY
The OOF WEAR logo, created in 2016, draws inspiration from a painting by Edward Ruscha exhibited at the MoMA in New York.
The strong geometric shapes and vibrant colors of the artwork form the distinctive DNA of OOF WEAR,
where forms and volumes engage with color, transporting us to a world that is both ironic and sophisticated, as well as innovative.
Important news - from 2025
The OOF Wear brand has become part of an important project for the development and promotion of sustainable luxury fashion, which combines innovation in materials and production practices with social and environmental sustainability throughout the supply chain, and the use of high-quality materials.
The project is led by Sustainable Platform S.r.l., which, through its newly formed subsidiary OOF S.r.l., has acquired the OOF business branch from Nyky S.r.l.
THE SHAPES' LAB
OOF WEAR is art.
OOF WEAR is geometry and color.
OOF WEAR is design, architecture, and music translated into the fashion key.
The core where everything comes to life is "THE SHAPES’ LAB," a dynamic space where creativity knows no bounds. Colors are explored, studied, and blended to continually identify new nuances that make up the OOF WEAR color workshop.